Exchange Magazine understand that;
- Editorial and Retail have evolved to a point of symbiosis, and are no longer as they used to be in the dawn of the digital age.
- Magazines are brands, just as retailers are brands, because readers have demonstrated time, and again that if certain content is what they seek, it doesn’t matter to them, where it is sourced. Be it Editorial, or Sartorial.
Jozi Hi! Street? The relationship between Exchange and Jozi Hi! Street is familial, in that;
- If you are looking for Fashion trends, their explanation, and analysis, Exchange Magazine provides you with that outlet, either through reviews of Upcoming South African designers, or Genuine Street Style trend analysis, but
- If assimilating the trend is the motivation of visiting, Jozi Hi! Street provides that outlet, regardless of where that item is sourced, manufactured, or sold – This proves to be an important element for competitive Fashion Magazines who understand that above-all content makes or breaks their earnings.
Our demographic is neither cultural, political, nor is it racial, however all things South African, and international encompass its essence.
It is young, bullish, and always seeking new ways to discovery the already established.
Exchange Readers, and Hi! Streeters are;
Well traveled Internationalist, who understand the benefit of thinking global.
It is effortless for Exchange Magazine to successfully target this demographic, because it’s founders have had over a decade of experience interacting with this market, and finding out what makes them essentially make the economic decisions that they do. Is it driven by a copy-written script, or something else?
Jozi Hi! Street, and indeed Exchange Magazine offer a holistic, and grassroots understanding of taking the Retail Medium, and translating that into an Editorial pitch, without it being forced, or cumbersome on the part of the customer/user, through the successfull use of Social Media.
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In January 2012, Exchange (with the face of a laissez- faire youth in the G) was relaunched, and the focus shifted from high fashion, to pret-a-porter with: daily sartorial advice, and weekly download enabled magazines, that can be saved, and read on smart- phones, tablet computers all of-course, 100% gratis.
Leadership
Manei Ramatlhape
Manei Ramatlhape is the co-founder and creative director of EXCHANGE-mag.com.
Prior to the launch of Exchange-Mag.com, she was a project manager, market entry analyst at the Southern African German Chamber of Commerce, and Industry. She was responsible for giving accurate advice to those who are entering a foreign market. Due to the work at the Southern African German Chamber of Commerce, she has a deep understanding of what it would take for any new brand to establish itself in South Africa, let alone Gauteng, and so provides consulting services still to those wanting to make their brands more Global.
If you order an item from Jozi Hi! Street, and request to have it personally delivered, you’ll most likely meet her…
Baleseng Ramatlhape
Baleseng Ramatlhape is the co-founder and editorial director of EXCHANGE-mag.com, and also maintains Jozi Hi! Street on a daily basis.
Prior to the launch of EXCHANGE-mag.com, in 2003 she was one of the few people in Singapore to run and regularly update a website (before the popularity of blogs), and later placed code to run a Fashion Blog on her website.
This was later followed by the excitement of being able to connect with far more people than the usual 6 degrees permitted;
Ultimately having a reach far beyong than the shores of Singapore, South Africa, Cuba, or anywhere else.
If you send an email, or a message on Twitter, Facebook, and Instagram, you’ll most likely be talking to her…
Contributors
The full list of all Exchange Magazine Contributors will follow soon…
For more information on these individuals, their qualifications, or to request Analysis, and Assistance with Establishing a Web Presence, please see our “Contact Us” page, and request a copy of the FULL Exchange Press Release.
