Why Normal Fashion is the new Anti-Fashion is Dadaism

So far into the menswear runway season, it’s been really really tempting to just lump all the slightly banal collections into one category; “the hardcore resurgence, or leaning towards normcore,” but alas, it might just be more than art imitating life, imitating art, or as Angelo Flaccavento puts it; While normcore embraces non-descriptness as a mantra, …

(Insider) The Future of South African Fashion BRANDS

Being in the position where you have already carved out a niche, is the best feeling that any founder within the South African fashion landscape can have. To have found your footing, and beginning to create “a tribe.” How then can someone looking to create a South African super-brand plan ahead for the future? Go …

(Insider) The Business of South African Fashion Start-Ups

Starting a business in the fashion industry (in South Africa, especially) is no simple feat. In order to always stay on-course, in an upwards trajectory, the company’s founding members have to do a great deal of introspection about what the South African fashion industry means to them, and what they would like their brand to …

Re: The Business of Luxury in South Africa

This piece is by Vuvu Nqezane, Managing Director at Vuvu Creative Consulting, and Author of Vuvu On Style. It has been written in response to an Op-Ed by Johanna Colins-Wood, published on the Business of Fashion (BOF) on the 8th of June 2014. The piece was centred around the argument that “Luxury brands are mistaken …

How To Be A Successful SA Fashion Blogger: Hallie Swanson

In this new series, we are going to be looking at what makes the most popular fashion bloggers (or at least the most underrated) as successful at translating their message as they are. Although fashion blogging has changed, and has become more global; simply posting your outfits of the day is not going to do …

Should South African Fashion Designers Embrace #Nomcore?

Noticed first by the New York Times, and then by The Daily Telegraph, and finally New York Magazine; there has been a huge wave taking place in Personal, and Street Style. Young “Urbanites” are letting go of their trendy, former street-style clichés like skinny jeans, and flannel shirts, in favour of something less mainstream. The …

SA Fashion Designers: Goodbye Gimmick, Hello Garments

Some observers (and participants) in the South African Fashion Scene will not openly admit it, but they would love to see certain things change in the industry. Insiders dream of a day when avant garde fashion has evolved, and South African designers are actually selling clothes, and earning a living.  In this dream, there’s no …

The Reality of the Fashion Business in South Africa

This is an Op-Ed from Baleseng Ramatlhape, one of the founders of J. Hi! Street; The Home of South Africa’s Fashion Elite, and supporter of Local Contemporary Brands. From the early days of Selimathunzi, to the growing entertainment value of satellite channels like E! Entertainment Television, and Vuzu, the relationship between celebrity, and fashion both …

Isabel Marant x H&M in South Africa via Jozi Hi! Street

Tuesday 8am. The moment we shall forever mark in the history books as the day that all our lives changed. The day we found out that H&M and Maison Isabel Marant were collaborating together this November 13th to put together an amazing collaboration, fittingly titled: “Isabel Marant pour H&M” It sounded like a save the date …